Our Marketing & Sales Services
Our Approach
By the Sea Sotheby's International Realty has a comprehensive marketing strategy and sales approach to help us best represent fine homes and properties on the North Shore. Our international outreach brings the world's most qualified buyers to your door. Then our local expertise allows us to speak to the unique features of your home, as well as the surrounding community. We are the North Shore real estate experts.
Guiding You with Local and Regional Expertise
Local experience, knowledge and expertise are critical when selecting an agent and a company to represent you and your home. Here are a few benefits of using us:
- We are locally owned and operated, allowing us to maintain the flexibility of a boutique agency.
- Our homes are marketed locally and regionally using our website, online and print marketing campaigns.
- Our website allows users to search MLS properties (including all homes and land for sale in MLSpin), results mapping including Yelp and Education.com information, Zillow data, and more.
- We have an agressive direct mail strategy to provide additional awareness to your home.
- We provide access to Sotheby's International Realty's exclusive magazine, RESIDE.
- Our relationship with North Shore Magazine brings us extensive regional exposure.
- We offer the SIR mobile app so that you can search for properties right on your smartphone.
- Our latest app, SIR HD is for the iPad and takes advantage of the wonderful screen size and portability.
- We sold some of the most expensive homes on the North Shore in 2011.
Providing International Exposure for Every Home
Within one in ten US sales involving an international party, we understand the power in global exposure for our clients and their homes. Below are some of our unique international benefits:
- Each home is also marketed internationally by the Sotheby's International Realty network, with over 500 offices in more than 40 countries.
- SothebysRealty.com is the top site for luxury home searches.
- Our international website provides searching capabilities in over a dozen languages and currencies.
- We have access to the Sotheby's auction house clientele through our exclusive publication, At Auction.
- Sotheby's has powerful media partnerships with the Wall Street Journal, the New York Times, the International Herald Tribune, the South China Post, and more.
- A real estate desk is located right in the auction house to display homes for sale.
- The Sotheby's Realty YouTube channel shows homes from around the world - see the global marketing video below.
